May. 13th, 2009

[identity profile] myorp.livejournal.com
So the other day we were driving home from work, listening to one of our favorite radio stations and it goes to commercial. We weren't paying attention so we didn't tune away like we normally do and are we ever glad we didn't!!

I think it was the second commercial and the familiar voice of the spokesman for Central Bank, a local bank headquartered here in Jefferson City, Missouri.

He said something like this(imagine it being spoken in a slightly "down home" accent):

"Hello again folks! From time to time we here at Central Bank like to dig into the mailbag and see what our customers are saying, and recently we got this letter: 'Hi, my name's Steve and I have multiple personalities! We were wanting to know if its possible to set up a bank account for each one of us so we can manage our finances better?'

"Well Steve here at Central Bank we offer free checking services for all your needs(he talks about the checking features for a moment). So, whether you want separate accounts for bills and for recreation, or if you want an account for Stan, Samuel, Shirley, and James, remember, at Central Bank, we can take care of you!"


I was floored because I was expecting some kind of "punch-line" or some sort of weird intonation that made it clear that it was all just "cleverness" in advertising. But instead he finished it matter-of-factly and the whole thing felt very oddly like they had seriously had that happen and thought it made a good selling point for their free checking!

It is sort of part of a series of good simple commercials about how they can solve even somewhat obscure banking issues and I realize it likely was just a clever idea someone in marketing came up with, but the way it was presented and done made me extremely happy that there was nothing about the commercial that could really be considered prejudicial and also that we bank with them! :D

Tomorrow I think I am going to send them an email telling them how much we appreciate how cool they were to make a commercial like that and see if we can get an mp3 of it or something to share on here. I dunno what they'll say but maybe they'll appreciate the free advertising?

Heh. Anyway, thought some of you would appreciate an example of even a simple commercial that didn't show us in a negative or even "freakish" light... but rather just like any other group of customers :)

~Kent for Puzzles

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